The Miss Tourism Pageant has been conceptualized as a prestigious international event, bringing together representatives of a wide range of communities and cultures from all over the world. They will converge in Sarawak, Malaysia's most culturally diverse state, to share common values and foster international friendship and understanding.

The pageant's principal objective is to identify and showcase the world's best tourism ambassadresses; those who have the skills, talents and personalities best suited to promote their respective countries in furtherance of tourism, international goodwill and cultural harmony.

The Miss Tourism Pageant already has an impressive track record. It has been held annually in Sarawak, Malaysia, since 2003, and each pageant has featured a total of 32 delegates. These beauty queens have represented countries from all six inhabited continents, making the Miss Tourism Pageant truly global in its scope and appeal.

Delegates will have the opportunity to visit and enjoy the beautiful state of Sarawak, with its unique range of natural and cultural attractions, as well as other destinations in fascinating Malaysia.

It has always been the organisers' top priority to make the pageant a meaningful and rewarding experience for all delegates. During their stay they will be assured of VIP treatment, fun-filled holiday activities, and inspirational natural and cultural experiences. To ease the delegates' burden, the organisers will take care of round-trip air tickets, hotel accommodation, meals, local transportation, personal security and all basic expenditure items.